Webinar on strengthening synergies between Australia and Europe

The Export Council of Australia (ECA), in conjunction with New Challenge International Consultancy (NCIC), presented a special webinar exploring opportunities in Central Europe for Australian companies.

Opportunities exist for those that offer the creation and strengthening of synergies between Australia and Central Europe, particularly in sophisticated technologies and innovations - high value add products and solutions.  Poland needs to maintain its momentum of modernisation and developing its market potential.

Since 1990, Poland has pursued a policy of economic liberalisation and was the only country in the EU to avoid recession as a result of the financial crisis in 2008/09. As a growing market, Poland has become a gateway for Australian firms to position themselves to successfully enter the Central European markets.

Participating guest speakers from Austrade, NCIC and the Polish Embassy provided a comprehensive presentation on the following topics:

  • Overview of the Polish market and why Australian companies should explore this market
  • The rise of Poland and the opportunities this provides for Australian companies in Central Europe, including offshore manufacturing and distribution networks
  • Bilateral cooperation- an overview of successful case studies from Australian companies
  • Creating Blue Ocean Strategies- how you can create new demand in emerging market spaces

Date: Thursday, 11 July 2013
Time: 4.00 - 5.00 PM AEST
Venue:  Remote access via your computer
Cost: FREE for all ECA Members / $20 registration fee for non-members
How to register:
To register, please click here.


Steve Rank - Senior Trade Commissioner, Central Europe, Australian Trade Commission

The Australian Trade Commission, Austrade is the Australian Government’s trade and investment development agency. Through a network of offices in over 50 countries, Austrade assists Australian  companies to grow their international business, attracts productive foreign direct investment into Australia and promotes Australia’s education sector internationally.

Austrade’s business development and marketing strategies for the 16 countries of the Central Europe region are coordinated through its offices in Warsaw and Prague. Austrade’s activities in Poland are primarily focused on the publishing, aviation, mining equipment and technology, and health sectors. Additionally, we actively promote study in Australia, academic exchanges and research collaborations between Australian and Polish education institutions.
Since joining Austrade in 2009, Steve has held a number of roles including as State Director, Western Australia and managing Austrade trade advisory teams in New South Wales and a specialist financial services team. Additionally, immediately prior to his current role he was responsible for developing Austrade’s partnering and collaborating strategy. This team had responsibility for developing Austrade’s partnering capabilities and managed the TradeStart program of 31 Trade Advisers across Australia delivered through industry associations, state and local governments.

Prior to joining Austrade, Steve held senior management roles in economic development agencies in both NSW and Tasmania, in addition to extensive experience in the corporate and commercial banking sector. He has post graduate qualifications from the University of New South Wales and the University of Technology Sydney, and is a graduate of the University of Sydney.

Mirek Zarnowski - Managing Director & Principal Consultant, NCIC

Mirek is a Strategic Business Consultant and Peak Performance Coach with extensive international business experience. Mirek has over 17 years of professional experience specialising in business expansion, business-to-business (B2B) cooperation, trade, export, and business coaching. With tertiary qualifications in Business from both Europe and Australia, together with Coaching qualifications from the United States, Mirek offers a unique combination of skills and knowledge.

Mirek has worked as Sales Manager for multinational companies from countries such as Poland, Hungary, Germany, the Slovak Republic and the United States. He has also strong experience in the B2B sector, which included having responsibility over the development of businesses and the creation of new growth strategies at a national level. Over the last few years, Mirek has worked within the Australian business environment. Mirek has also managed his own private businesses in a diverse range of sectors both in Europe and Australia. Drawing from his experience, Mirek firmly believes that the future of businesses embraces three crucial factors: a global vision; strategic international human resources management; and resourceful marketing.

Marek Kijewski Economic Counsellor of the Embassy of the Republic of Poland in Canberra

In this position, Marek Kijewski has been responsible for multilateral and bilateral trade policy developments, economic reporting, industry policy and economic development, agriculture, environment, defence. Since 1993 has been working for the Polish Ministry of Economy and the Polish Ministry of Foreign Affairs. Previous postings: 1993 – 1998 First Secretary (Economic) Polish Embassy in Jakarta, 2004 – 2009 Counsellor (Economic) Polish Embassy in Pretoria, 2011 – 2012 Counsellor (Economic) Polish Embassy in Islamabad.