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NCIC Business Cultural Centres


New Challenge International (NCIC) offers a unique solution for market expansion activities.   We connect Australia with Europe like never before through our Business Cultural (B&C) Centre model.  NCIC B&C Centres create a platform for showcasing and representing leading businesses, artists and organisations.  Our B&C Centres enable closer relations with overseas partners, clients, governments and industry bodies.  In July 2013, NCIC opened the first and only Australia New Zealand Business Cultural Centre in Europe.  

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NCIC Business Cultural Centres


New Challenge International (NCIC) offers a unique solution for market expansion activities.   We connect Australia with Europe like never before through our Business Cultural (B&C) Centre model.  NCIC B&C Centres create a platform for showcasing and representing leading businesses, artists and organisations.  Our B&C Centres enable closer relations with overseas partners, clients, governments and industry bodies.  In July 2013, NCIC opened the first and only Australia New Zealand Business Cultural Centre in Europe.  


Australia New Zealand Business Cultural Centre in Europe

NCIC's vision of creating economic and cultural bridges between Australia with New Zealand and Poland with Europe for businesses, communities and organisations like never before is called ‘Cultural International Shift’ (CIS).

In July 2013, NCIC opened the first and only Australia New Zealand Business Cultural (B&C) Centre in Europe to build durable economic and cultural connections between Australia with New Zealand and Poland with Europe.   The Australia New Zealand B&C Centre is located in Poznan, Poland, to leverage from the country's strategic location in the heart of Europe and its growing influence as an EU member.   It is also only 300 km from Berlin, Germany.  Economic and cultural synergies between Australia, New Zealand and Europe are facilitated via the B&C Centre which supports opportunities for innovation, cooperation and collaboration. 

NCIC Business Cultural Centres have the following features: 

  • Business Representation Office - a physical presence for your business development, marketing and sales;
  • Conference and Training Facility - for international business and cultural forums, teleconferences and face-to-face meetings;
  • Culture and Innovation Gallery - showcasing services, products and art from Australia, New Zealand and Central Europe; 
  • Education and Travel Desk - providing services and promoting opportunities associated with education, travel and immigration.

Our Collaborations


Offerings for You

  • The instant ability  to deliver information about your business/organisation to your target audiences;  
  • A professional and immediate physical presence is created for your business/organisation in new markets; 
  • Leverage from NCIC’s specialised local and regional market know-how, and contacts within industry and government; 
  • On-the-ground practical support with gathering market intelligence and establishing new clients.  Professional services include market research, direct representation, sales, project management, office establishment, IT, communications, online marketing;
  • Access to professional services - HR, legal and accounting expertise;
  • Direct control over your sales activities and intellectual property;
  • Minimisation of risks associated with establishing in new markets; 
  • Membership of a leading knowledge sharing business community.